Better search engine ranking Discussion of the basics

The reason is, in order to properly vet a professional, you need to have an eye for what is plainly bad Seo. Plenty reasons also exist for not doing SEO yourself. Time is the big one. Since time is money, how much is your time worth? Professionals are the ones who have the time to stay on top of the always changing rules and hone their skills, since that is why they get paid. To stay ahead of SEO tricks that undermine their search engine's purpose of providing users with quality, highly relevant results, for example, Google makes frequent revisions to its search algorithms.

07/21/09 8

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