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Blue Mountain Cards offers a wide selection of greeting cards created in its signature style of soothing nature illustrations combined with freeform poetry and prose. A large portion of the company business comes from its online Blue Mountain Cards greeting card products, which are delivered through electronic mail over the Internet. Boulder, Colorado husband and wife team Stephen Schutz and Susan Polis Schutz started Blue Mountain Arts (now including Blue Mountain Cards) as a way to spend time together and share their hobbies of painting and writing, respectively. Combining watercolors that Stephen painted with poetry that Susan wrote into posters that appealed to the hippie mindset of the early 1970s, they persuaded a local bookstore to sell a few of those posters, which quickly sold out. Other stores soon began to carry their posters as well.