My special place to write and think about greeting card companies
The Schutzes then directed their attention to the development of Blue Mountain Cards greeting cards and introduced the blank all occasion greeting card for personal handwritten messages. They also changed the content of preprinted greeting cards from the then prevalent rigid and formalistic poetic style to the expressive freeform poetry that Susan favored. The product line eventually expanded to include calendars, stationery, and gift books, and their customer base grew. Blue Mountain Cards entered the Internet age in 1996 when it launched its website offering free electronic greeting cards. The idea to offer electronic cards was conceived when one of the Schutz children went off to college and the family began communicating through email.