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This is because, for legitimate internet businesses, an internet domain registration is required to fully participate in internet activities. Business owners must provide information about themselves in their internet domain registration, before they can get registered. This information guarantees to a certain degree the legitimacy of the person owning the business and the business itself. Brand name or brand recall is the second important thing that you should consider. Do you know that brand recall is one of the most important thing advertisers consider when doing ads?¦Do you realize that for advertiser, brand recall is one of the most important thing to consider when doing ads? Now, you must ensure that since the first thing clients will look for is your name, they must have no difficulty in getting to you.